Check-in advertising

Check-in based advertising is growing dramatically as the popularity of social media increases. This study explores which social cues are appropriate for check-in based advertising in social media based on media richness theory and how content effectiveness affects content generation intention based on achievement motivation theory. - from this paper.

There are several our papers, devoted to check-in advertising:

Namiot, D., & Sneps-Sneppe, M. (2011). Customized check-in procedures. In Smart Spaces and Next Generation Wired/Wireless Networking (pp. 160-164). Springer Berlin Heidelberg.

Namiot, D., & Sneps-Sneppe, M. (2011, October). A new approach to advertising in social networks-business-centric check-ins. In Intelligence in Next Generation Networks (ICIN), 2011 15th International Conference on (pp. 92-96). IEEE.