Bluetooth Data Points (BDP) let share and discover data in a local proximity. The main idea behind this approach is doing that without the preliminary scene preparation. BDP model does not require wireless tags, fingerprints (radio maps), etc. An ordinary smart phone is enough for creating own data channel and start sharing (distribute) own data.
BDP approach lets mobile users (enterprises) associate own data snippets with Bluetooth nodes. So, other mobile users in proximity (Bluetooth radio distance) will be able to discover and read them. You can think about the web browsing, where web pages provide some hyper-local data. Read more.
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