Wednesday, August 07, 2013

Web analytics for offline

By bringing web analytics into the offline world, merchants can analyze shopper visit data and learn about the behavior and movement of customers in their stores. This data can then be used to optimize the shopping experience, grow key customer segments, and measure the impact that mobile campaigns are having on foot traffic in real-time. Here are five hyperlocal vendors bringing web-style analytics into the real world. - see it here

It is what our Spotique is for.

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