Friday, May 24, 2013

Location is who, not where

"Marketers should keep in mind that targeting power comes from understanding what location reveals about the user, not just the location point itself. It is who, not where, that more strongly impacts CTRs and SVRs. The power of mobile location data lies in extracting context and meaning from historical location patterns to interpret meaningful insights about users; not the fleeting, real-time moment that a consumer enters a geo-fence." - from here

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