Our new paper has been published. The paper briefly describes the current state of open APIs for M2M applications. As the main topic for review we consider an Application Programming Interface (Open API) from ETSI. It provides applications with a rich framework of core network capabilities upon which to build services while encapsulating the underlying communication protocols. Open API provides a portable platform for services that may be replicated and ported between different execution environments and hardware platforms. It is the most elaborated specification for M2M APIs to date. In this article we would like to propose the possible extension for ETSI documents, namely – Web Intents that, by our opinion, will keep telecom development in sync with the modern approaches in the web development.