Predominantly, it's about noise. And sex. Well, noisy sex. That, and "stealing" broadband.
Wireless internet users are typically asked to assign names to their networks when installing new routers. These names can be seen by anybody within range who searches for networks.
Many stick to mundane options like "Home" or "Wireless01". The more adventurous may even use their surname or address.
But this is an era of bite-sized self-expression. It's possible to see names like "Drop it like it's hotspot", "Terror network", and "Virus Detected Shutting Down". Or witticisms like "Pretty fly for a Wi-Fi" and "Wi Believe I Can Fi".
It looks like a yet another perfect use case for our SpotEx. It lets distribute user-defined hyper-local data depends on the visible Wi-Fi networks.